Discover the hidden value of your topic expertise for autogenerated income through licensed certificate programs! In this focused session, you will learn how to strategically license your topic knowledge to other speakers and trainers for mutual benefit, creating a robust income stream profitable for both them and you every time they present your material. 

In this session Jeff Owens CSP, will show you exactly how he created an industry-specific program that generates a substantial five-figure income annually through licensing others who present his material. This program generates income whether Jeff is speaking or not! Imagine having an income cushion for those gaps between paid speaking or consulting gigs. 

Jeff will lay out the key components of developing a successful licensing program tailored to your unique expertise. You’ll discover how to:

• Identify Your Niche: Learn to identify and develop elements of your expertise into high-value, licensable certificate programs for targeted industries.
• Create a Sustainable Program: Discover how to design a program framework that makes it easy for licensees to certify attendees, and for you to get paid.
• Establish Recurring Revenue Models: Explore various pricing and payment models that ensure you receive compensation each time your licensed content is     presented.

 By the end of this session you'll be equipped with actionable insights to transform your expertise, and the time and effort of others, to create Extreme Recurring Revenue! 

More about Jeff:

Calling on his real-world expertise as a hostage negotiator, police

division commander, and business executive, Jeff created his revolutionary The Power of Respect™ framework to equip people to increase their influence, elevate leadership, build team unity, reduce negative conflict, and improve the bottom line for businesses.

After retiring as a Major from the Honolulu PoliceDepartment, Jeff founded Transcend Inc., a training and consultancy company focused on helping leaders and teams excel in today’s dynamic environments.Transcend Inc.’s Security Guard Training Hawaii division is the leading provider of security guard licensing and professionalization training inHawaii.

As a full-time speaker, trainer, and executive advisor, Jeff delivers transformative strategies to increase influence, promote collaboration, and move from chaos to calm.

As a former police hostage negotiator, and senior business executive with the world’s largest security company, Jeff brings decades of experience in high-pressure environments; ranging from resolving volatile life-and-death crises, to leading diverse business teams to success. His unique expertise offers unparalleled insight into leadership, influence, and conflict resolution.

A Certified Speaking Professional (CSP) and Certified ThreatManager (CTM), Jeff has been inducted into both the Hawaii Speakers Hall ofFame and the Virtual Speakers Hall of Fame, and in 2024 Jeff was named Hawaii’s “Top Cop” by the Law Enforcement and Security Coalition of Hawaii, awarding him the prestigious Elwood J. McQuire award.

Email:  Jeff at Jeff@JeffreyOwens.com Phone: +1 808-367-3210Web: www.JeffreyOwens.com

‍

Guests are welcome, though please register!

AI Generated Notes:

SAH Meeting

The speaker discussed the challenges of being a professional speaker, including dry spells and difficulty finding gigs. They proposed creating recurring revenue by licensing intellectual property. Emphasizing the importance of the value message over personal stories, the speaker outlined steps to identify and license expertise, such as creating a certificate program. They highlighted the need for a guidebook for instructors, potential collateral materials, and branding options for certificates. An example from Hawaii illustrated the success of licensing a security certification program, generating $40,000 last year and over $200,000 cumulatively, providing a stable income during dry spells.

Action Items

• [ ] Identify your core value message and the issues/problems it addresses.
• [ ] Determine the target market who would benefit from your value message.
• [ ] Create a structured certification program, including a guidebook for instructors, collateral materials, and a branded certificate.
• [ ] Decide on the branding approach for the certification program (exclusive, white-label, or hybrid).
• [ ] Explore the option of offering digital certificates that can be displayed on platforms like LinkedIn.

Outline

Recurring Revenue from Intellectual Property

• Jeff discusses the challenges of being a professional speaker, including dry spells and difficulty finding gigs.
• The idea of creating ongoing income through licensing intellectual property is introduced.
• Jeff emphasizes the importance of focusing on the value message rather than personal stories.
• The concept of using stories as vehicles to deliver the value message is explained.

Identifying and Defining Value Message

• Speaker 1 advises identifying the core value message that the audience takes away from the presentation.
• The importance of stripping away personal stories to focus on the value message is highlighted.
• Speaker 1 suggests that even motivational speakers can have licensable expertise.
• The value message should address specific needs, problems, or regulatory requirements.

Target Market and Unique Value Proposition

• Speaker 1 explains the need to identify the target market for the value message.
• Different industries and professions that could benefit from the value message are discussed.
• The importance of making the value message unique and different from others in the same field is emphasized.
• Speaker 1 suggests that the target market could include industries or individuals with specific needs.

Building a Licensing Program

• Speaker 1 outlines the steps to build a licensing program, starting with identifying the value message.
• The need for a certificate program to create a recurring revenue stream is discussed.
• Speaker 1 explains the importance of structuring the value message and creating tools for facilitators.
• The role of collateral materials like handouts, workbooks, and tests is mentioned.

Creating a Guidebook for Instructors

• Speaker 1 advises creating a guidebook for instructors that provides clarity on the core value message.
• The guidebook should be flexible enough for instructors to adapt their own style.
• Speaker 1 shares a real-life example of a guidebook for a security certification program.
• The importance of making the guidebook easy to understand and present is emphasized.

Deciding on Collateral Materials

• Speaker 1 discusses the decision of providing collateral materials or allowing instructors to buy them.
• The benefits and challenges of providing collateral materials are outlined.
• Speaker 1 shares their personal approach of providing all necessary materials to instructors.
• The importance of designing a nice certificate for attendees is mentioned.

Branding and Licensing Certificates

• Speaker 1 explains the different options for branding certificates: exclusive, white label, or hybrid.
• The benefits of a hybrid approach are discussed.
• Speaker 1 shares an example of a hybrid-branded certificate.
• The importance of making instructors feel vested in the program is emphasized.

Digital Certification and Revenue Streams

• Speaker 2 inquires about digital certification programs and their credibility.
• Speaker 1 explains the potential value of digital certifications for different types of certifications.
• Speaker 1 shares an example of a digital certification program for security guards in Hawaii.
• The revenue streams generated from licensing the program are discussed.

Challenges and Successes of Licensing

• Speaker 1 shares the challenges and successes of licensing their program in Hawaii.
• The importance of creating a comprehensive guidebook for instructors is reiterated.
• Speaker 1 mentions the ongoing revenue generated from licensed instructors.
• The overall message of creating recurring revenue from intellectual property is reinforced.

‍